What Are Backlinks in SEO and What Are The Advantages of Backlinks?

If you are a blogger, you might be wondering what are backlinks in SEO, and what are the advantages of backlinks? This is what you are going to learn from this article.

I am going to tell you the answer to all the basic questions that come to the mind of a newbie blogger like what are backlinks, why backlinks are important for SEO, why backlinks are important for the growth of your website, what are the steps that you can follow to create backlinks for your website and the advantages of backlinks.

Without further ado

Let’s get started

What are backlinks?

A Backlink is generated on your website if some other webmaster provides a link to your website. This is known as an “Inbound Link” and if your website provides a backlink for some other website, that will be known as “Outbound Link”.

Simply means, that a backlink is of two types: Inbound Link and Outbound Link.

What is the importance of backlinks in SEO?

Backlinks play a major role in Off-Page SEO because it builds the authority (both Page Authority and Domain Authority) of a website and it indicates the search engine like Google that the website is noteworthy, trusted, and helps your website to rank higher in the search engine rankings.

With the use of backlinks, one user can navigate to your website from some other website, so creating a backlink is of utmost importance if you want to grow your website from day 1.

But, creating backlinks for your website is not an easy task and it is not an impossible task that’s what you are going to learn from this article.

More high-quality backlinks bring in more traffic to your website. In the end, the quality of backlinks matters way more than the number of backlinks to your website.

Major Types of Backlinks

There are two major types of backlinks- Do-Follow Backlinks and No-Follow Backlinks.

What are Do-Follow Backlinks?

Any link without a no-follow attribute is a do-follow backlink.

For example,

<a href=”” >

The above is how a do-follow link tag looks like.

You can find out whether the link is do-follow or no-follow.

All you have to do is go to any web page and right-click on that page and hit “Inspect element”, if you find a no-follow attribute like rel=”no-follow’, then it is a no-follow link otherwise that is a do-follow backlink.

These links pass the link juice. It means that the website passes the authority to your page, which improves the search engine rankings.

Therefore, every webmaster is looking for a do-follow backlink for their website, which isn’t easy to get.

The more authoritative site would be, the more quality backlink it generates. But, remember not to receive backlinks from suspicious sites as this practice might de-fame your website and Google may take legal action against you like de-indexing your site.

Ultimately, the quality of backlinks matters more than the quantity.

What are No-follow Backlinks?

The no-follow backlink doesn’t pass any link juice, which means it simply indicates not to give much SEO benefits to the sites.

This doesn’t mean that no-follow backlinks are worthless. If done right, a no-follow backlink can send a huge amount of referral traffic to your website.

Earlier, there were only do-follow backlinks, which leads to a lot of spam comments as many SEO spammers used to trick Google with unethical black-hat techniques.

Then no-follow was introduced by Google to stop and control these spammers.

A hyperlink with a no-follow attribute is a no-follow backlink.

For example,

<a href=”” rel=”nofollow”>

Important Terms Related To Backlinks

Now let us know the most important terms related to backlinks:

1. Link Juice

When some other website links to your website’s homepage or any web page of your site, it passes the link juice to your website through the hyperlink of a do-follow tag.

The passing of link juice simply means your website is gaining the link flow from that particular website, which increases the domain authority and helps in ranking higher in the search engine rankings if an authoritative site links to you.

However, you can stop passing link juice using a no-follow tag, if you are sure the other website is a spam website or a website with no authority.

2. Anchor Text

Anchor Text is used to hyperlink the web page of the same website or another website.

For example,


You can see the above example of an anchor text in one of my articles.

3. Low-Quality Backlinks

Backlinks from harvested sites, porn sites, spammy sites, or sites which has less authority are considered to be low-quality backlinks.

It is not recommended to buy links from these kinds of sites, as links from these sites would harm your site instead of some benefit to your site.

Your site’s domain authority depends upon the kind of links you get for your website.

So you should be careful before allowing these sites to link with your site.

4. High-Quality Backlinks

Backlinks from popular sites, higher authority sites are considered to be high-quality backlinks.

High-quality backlinks increase the site’s authority and your website ranks higher than your competitors in the SERP results if you can build a high-quality backlink for your site.

High-quality backlinks improve the DA of your website, but getting high-quality backlinks is quite challenging.

5. Internal Linking

Internal linking happens when you link one of your blog posts to another blog post within your website.

This helps in the better ranking of some of your blog posts when you interlink with an article that is already ranking higher in the search engine ranking.

Interlinking improves the On-Page SEO of your article.

Advantages Of Backlinks

Backlinks play a vital role in both the search engine and the end-user.

The search engine gets to know the authority and relevancy of your site if your site is ranking higher in the search results.

Backlinks are like votes of confidence. The more votes you get for your site, the more authority your site would achieve.

But this has all somewhat changed after Google’s Penguin Update.

Now Google uses over 200 different ranking factors to evaluate where a web page must appear in the SERP results.

Now, the quality of backlinks matters way more than the number of backlinks, and a website ranks higher in the search results if they have high-quality backlinks from authoritative sites.

When a user searches for a topic, so with the use of backlinks, it is easy for a user to navigate through various sections on the same topic.

So, it is always beneficial to build backlinks on the same niche if you want to have high-quality backlinks for your site.

For example, you have a website on technology and you create backlinks from other niche sites like fashion, lifestyle, or a travel blog, than that links are difficult to understand for the crawlers and that links are of no use to the end-user.

So, it is always recommended to build backlinks from authoritative, and relevant sites.

Now, let’s have a look at the various advantages if you build high-quality backlinks for your website.

1. More referral traffic

When a user clicks on a hyperlink on some other website and lands on your website, then that traffic is known as Referral Traffic.

“Referral” means a recommendation.

The more recommended your site is, the higher will be your website ranking in the SERP results.

If you are getting referral traffic on your website, you can convert that traffic into possible buyers for your website.

You can check from Google Analytics that the referral traffic is coming from which sites and what the visitors are doing on your site, their clicks, and how much time they are spending on your site.

The more time they spend on your site, the less will be the bounce rate of your website.

2. Build Brand Authority

There’s no doubt that link building is a great way to improve the Domain Authority(DA) and Page Authority(PA) of your website.

Link building also helps in building the brand authority of your website as Google looks at your website as a good source of information and ranks higher in the search engine results page(SERP).

The consumers get attracted to your website as a relevant source of information and they would likely associate with your brand, give your website natural backlinks.

3. Improves ranking

Improving the organic ranking of a website is the biggest advantage of having high-quality backlinks on your site.

Creating links is just like a spider web. The more area you cover webbing means the more links you create for your website, the more prey you get to catch means the more traffic you can generate from your website.

The higher the quality links you create for your site, the more will the chances to rank higher in the search engine rankings.

4. Fast Indexing

Link building helps the crawlers to find your site if you have created backlinks for your site.

Link building also helps in discovering new web pages after the crawlers crawl to your new web pages from existing web pages.

After the crawling of your new site is successfully completed by the crawlers, the next step of indexing will then be executed.

So, link building boosts the indexing process and favors the website owner in faster indexing of their site.

5. Creating new relationships and networking

Every website owner is running the same race of building high-quality backlinks on their site.

Creating backlinks can help a website owner to allow other site owners to visit their site and since they both belong to the same niche, it builds a good relationship between them.

Like this, link building can help in better networking between the website owners, sharing the knowledge and experience they have, which helps both of them to grow in the future.

How To Get Backlinks

Link building strategies have been changed a lot from the last few years.

Backlinks creation is the most important part of any SEO campaign. Without creating high-quality backlinks, it is difficult for a webmaster to drive traffic, to build the authority of the website, and to rank higher in the search engine rankings.

Here are 7 simple ways that can help you in building high-quality backlinks for your site:

1. Guest Posting

Read this to know every detail about Guest Posting.

Guest Posting is a very well-known method to create high-quality for your website.

Guest Posting, aka Guest Blogging, is writing an article for another website as a guest blogger and earning a backlink in return for your website, which is very important to drive organic traffic for your blog.

Every website owner has a page, where the webmaster asks for guest bloggers for guest posting on their blog with some guidelines to be followed.

It is a win-win situation for both of them.

The website owner gets a free article published on their blog and the needy guest bloggers get a free backlink for their site from the authoritative higher DA website.

But, the biggest challenge is to find sites for guest blogging.

Most of the authority website owners are so busy and they get a lot of email pitches every day, that they can’t even reply to some emails, and many times they don’t accept guest posting requests.

There are several ways to find potential guest posting opportunities. Some of them are:

1. Google Search Strings

This is a very basic and very common method to find guest posting websites.

You can search below search strings in Google like:

  • Your keyword+”guest posting”
  • Your keyword+”submit a guest post”
  • Your keyword+”guest post opportunities”
  • Your keyword+”submit post”
  • Your keyword+”accepting guest post”
  • Your keyword+”guest post guidelines”
  • Your keyword+”guest post wanted”

2. Look for Prolific Guest Bloggers

Whatever your field is, you can the top guest bloggers that accept guest posts.

If your field is digital marketing, you can find top online marketers and pitch them for guest posting opportunities.

3. Competitor Analysis

You can take help from Ahrefs, SEMrush to spy on your competitors and look for various guest posting opportunities.

2. Help A Reporter Out (HARO) Method



HARO is an online service where journalist matches with credible expert sources in a variety of fields.

You can choose to be a source of information and you can answer the queries of journalists and news media.

As a blogger, you can ask the reporter to include information about you and your blog. Also, you can become the source of information for other bloggers and fulfilling their queries.

The only thing you must keep in mind that you should be an expert in your field to answer the queries of journalists in HARO, else you should never respond to their queries.

After you subscribe to HARO on their website, you will get to receive three emails per day including the request for sources, and whenever you feel to speak, you can answer their queries.

Some tips which might help you become a good source at HARO:

  • Answer queries in short paragraphs (one to two) and to the point.
  • You must provide necessary information about you with relevant details why you’d be a good source and you can provide a brief overview of your expertise and links to back it up.
  • You must remember that HARO queries have deadlines and you must answer the HARO reporter what she needs.

3. Write High-Quality Articles

Writing high-quality articles is a great way of earning high-quality backlinks.

High-quality articles tend to attract more editorial (natural) links and rank higher on the search engine.

Create such an article that people want to link to you.

Here are some tips that can help you to create a high-quality article:

  • Write an eye-catchy headline to get more CTR.
  • Write a skyscraper content that is made famous by Brian Dean of Backlinko, skyscraper technique means writing a content that is 10x times better than the top 10 of the search engine results because 80% of the clicks goes to top 10 results.
  • Write 2000-3000 words article or even more because lengthy articles get more clicks than short-length articles.
  • Use Infographics, videos, and images in your article to make your content more engaging.
  • Write for the user rather than writing for the search engine. Solve the user’s problems through your article.
  • Write short sentences rather than writing long paragraphs.

4. Create Infographics

You can use tools like Visme, Canva, and Venngage to create infographics.

Infographics are a great way to earn backlinks from other websites.

You just need to create high-quality infographics so that other webmasters want to link to you.

You can create infographics by yourself, or you can hire freelancers from freelancing websites like Fiverr.

Use that infographic in your article and outreach other bloggers in your industry, who currently link to another old statistics infographics and you can ask them to use your infographics as long as they link back to you.

5. Broken Link Building

Broken Link Building is a great technique to build high-quality backlinks for your website if performed well.

The broken Link Building method involves finding the broken link (i.e. dead content) on another website, creating fresh content, and asking the webmaster to replace that broken link with your fresh content with a link to your newly created content.

In this way, you can earn backlinks from authority websites and improve your website’s domain authority because no webmaster wants to link to a dead content, as it contributes to bad user experience.

On the other hand, the broken link building method is a time-consuming process, and getting successful in earning backlinks from this method can be very low.

Because many websites are doing the same thing and most of the time, high authoritative websites replace their broken links before you even start thinking of pitching them through outreach emails.

So, you have to be quick and your pitch and your content must be awesome that they are ready to accept your request and you get a backlink.

If you are using SEMrush, you can visit the “Site Audit” tool to find the broken links of the entire website.

Or, you can use a free Google Chrome extension “Check my Links”, which will help you to find broken links on a website.

Else, you can use Ahrefs, visit the site explorer page and check the backlinks of any website.

6. Directory Submission

Directory Submission is a great Off-Page SEO strategy that can drive a lot of traffic to your website.

Directory Submission is a process of submitting your website’s URL to a website directory.

This technique is no other than submitting your phone number to a phone directory, which helps in booming your business.

There are several categories and sub-categories in a website directory and all you have to do is to submit your website and all the related articles, images, infographics in a relevant category.

In addition to this, you have to provide details about the blog and your articles.

This will help your website in getting worthy backlinks for your website and getting a good amount of traffic to your website.

As we all know, backlinks play a very important in getting better search engine rankings.

7. Competitor Backlink Analysis

You can spy on your competitors’ backlinks and build backlinks for your site.

You can search for organic ranking keywords and referring domains to outrank the competition by building more high-quality backlinks for your site.

You can take help from SEMrush and find out where they are getting backlinks and replicate them.


I hope you got an idea of what is backlinks and how to get backlinks.

I am sure if you can apply some of these strategies, your site would be able to drive traffic to your site because a site without traffic is just a waste of money, time, and effort.

If you have any queries related to backlinks, feel free to ask me in the comments section.

Keep Blogging!!

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