Do you know the differences between On-Page SEO and Off-Page SEO?
I know you don’t that’s why you are here.
What is SEO?
SEO stands for “Search Engine Optimization“. Most bloggers know this abbreviation but what they don’t know is how SEO works.
SEO is one of the most critical aspects to understand for beginners.
SEO is the process of optimizing your website and getting free organic traffic from the search engines to your website.
How SEO works?
SEO is categorized into two categories: On-Page SEO and Off-Page SEO.
Unfortunately, working only on On-Page factors, or Off-Page factors isn’t enough to rank higher on search engines, or earning authority to your website.
Whether you have written an awesome unique content and fulfilled all the On-Page SEO elements and if your Off-Page SEO is weak means you haven’t shared your blog posts on social media, haven’t created high-quality backlinks then your post might never rank higher on SERP and vice versa.
Contributing efforts on both On-Page SEO and Off-Page SEO checklist increases the success rate of your website and so as you.
In this guide, I will explain all the major differences between On-Page SEO and Off-Page SEO with the help of all the On-Page SEO and Off-Page SEO ranking factors.
What is On-Page SEO?
On-Page SEO is the process of optimization within your website to rank higher on search engine results. The optimization is done with the help of On-Page SEO techniques. Those techniques determine how well your website ranks.
On-Page SEO increases the quality of your web page and it requires both the quality of your content and all the On-Page SEO technical elements.
The more On-Page SEO you do in your blog posts, the more relevant traffic your get on your website.
On-Page SEO Ranking Factors
There are several On-Page SEO ranking factors that determine how well your website will rank and how much traffic your get on your website.
The most attractive thing about On-Page SEO that I feel is that you have full control over your On-Page SEO since you have all the relevant elements that determine your On-Page SEO.
The most important On-Page SEO techniques include:
Finding the right keywords is the first and foremost step before you begin writing your blog post. Using keywords in your H1, H2 or H3 headings tags can help you improve your search engine rankings.
As well as, using keywords can help your users to click on your web page if they found that same keyword in your web page for what they are searching for in Google.
Keywords is that important link which connects your audience to your website.
A bonus tip I can give you is to go for long-tail keywords because long-tail keywords are more specific, it gets less traffic but all the traffic you get is more of targeted traffic which results in better conversion hence better earnings.
As per research, long-tail keywords account for about 70% of all searches.
Long-tail keywords are one of the best SEO tactics to generate organic traffic to your website.
Other important advantages of using long-tail keywords include search patterns, it helps you to outrank the competition, it helps you to rank for single keywords, etc.
Why is it important to use keywords for On-Page SEO?
If you don’t know how to use keywords in your blog content, you might be shooting in the dark.
As per research, about 95% of people find their relevant content only on the first page of the search engine results, and out of that about half of the clicks go to the first three results.
Proper keyword research can give you the benefit of getting organic search traffic to your website, hence higher rankings and huge revenue.
Using your targeted keywords at the proper place is also important for better On-Page SEO results.
Where to use keywords for On-Page SEO?
You can use your primary keywords in your page titles, meta description, sub-headings, in your content, images, URLs, etc.
But you must be aware of not to do keyword stuffing in your article.
What is keyword stuffing?
Keyword stuffing is an unethical SEO practice, in which someone inserts a large number of keywords in his article, or meta tags in order to increase the webpage’s rankings in the search engine, but instead of that his website got penalized, or banned for the same, either temporarily or permanently. This practice is also called spamdexing.
To avoid this, your article must-have the best keyword density.
What is the best keyword density for an article?
The ideal rate of keyword density is about 1-2%. It means that your target keyword might appear about one to two times for 100 words. This can save you from keyword stuffing and the keywords appear enough times to let know search engines about your article.
Another important term is the keyword cannibalization.
What is keyword cannibalization?
Keyword cannibalization happens when you have multiple articles on your website targeting the same keywords to rank in the SERP results, resulting in decreasing the rankings of some of your web pages.
Title tags are the HTML elements of your webpage which displays in the search engine results. A good title tag can improve the CTR(Click-through Rate) of your website.
Placing the target keyword in your title tag can improve your On-Page SEO.
How to optimize title tags for On-Page SEO?
Your title tag must be
- unique, which means different from others.
- descriptive, which means your title should describe to the visitors and the search engines, what the page is about and encourage people to click on your webpage as it appears in the SERP results.
- Limit your title tag within 55-60 characters limit (including spaces).
- Try to use your target keyword at the beginning of your title tag, after checking proper relevancy.
- Avoiding keyword stuffing.
URL structure is also one of the important factors for SEO. Two of the important aspects to keep in mind while constructing a good URL structure is keyword and length of the URL.
How to optimize the URL for SEO?
Below steps can be followed to create an SEO friendly URL structure.
1. Remove extra words as well as stop words from URL
Remove extra words from URL which is not required. This is done for improving the readability for the visitor as well as for the search engines.
Remove stop words from URL. Stop words like “that”, “and”, etc.
For example, if my article is about “buying curtains at the best affordable prices in India”, I can shorten this to “buy curtains at the best price in India”.
2. Use hyphens instead of underscores, to separate words
Google robots can read hyphens so it is advisable to use hyphens instead of underscores.
For example, you can use http://your domain.com/golf-club instead of http://your domain.com/golf_club
3. Insert your target keyword in the URL structure
- Inserting the target keyword in the URL is the best practice to optimize your URL. It is difficult to include keywords on your homepage but it is easy to do so in your blog posts.
- The second point is to try to avoid overuse of the keyword, as it comes under keyword stuffing and your website might be penalized for the same.
- The third point is to include your target keyword at the beginning of the URL, as this will give more significance to your words.
4. Try to keep your URL under three to five words
5. Use lowercase letters instead of capital letters
The meta description is a short description of your blog post, which appears below your website URL in the search engine results page.
It is a best practice to include your target keyword in the meta description for optimizing SEO of your blog article.
Google will create a meta description if you miss creating one but it is recommended that you write meta description by yourself, making it highly relevant and describing in the best way you can.
Try to keep your meta description under 160 characters to fully display your entire meta description in the search results.
Alt Text for Images
Alt Text is the short form of Alternate Text.
Alt-text is a kind of information given to an image, while it has been added into a blog post. This information helps the images to index in the search engine and when a visitor search for some topic, the relevant images show up in the search results.
It is recommended to provide images with the relevant main focus keyword so that your image ranks for that particular keyword, while it has been searched in the search engine.
Giving an alt-text to an image is a good SEO strategy since the search engine recognizes the image and understands the page’s content.
Internal Linking with other blog posts
Internal linking plays a very important role in improving the On-page SEO of your blog.
Providing an internal link helps the visitor to know more about a topic by navigating through various topics and understanding the topic much better.
Internal linking also helps the search engine to index your blog posts as well and improving your website rankings in the search engines.
Most of the top bloggers use this internal linking strategy for better user experience.
They have a long list of blog posts, some of them rank well and some might not but they have devised a strategy which I am going to share with you that might also help you to rank some of your non-ranking pages.
The strategy is building a pillar content that is ranking better on the search engines and internal linking those blog posts which are not ranking well. The higher ranking blog post will help those other blog posts to rank better in the search engines and they will also start performing better. It is the recommended strategy not compulsory.
This strategy increases the more engagement of visitors in your article and they spend more time in your blog posts which reduces the bounce rate of your website and hence your website authority increases and rankings as well.
The best practice for On-page SEO is to interlink 1-3 relevant blog posts in your article.
The low loading speed of a website creates a negative impact on user experience and Google doesn’t want to hamper user experience hence page speed is a crucial factor for search engine optimization.
If some website takes more time to open, the visitor might get frustrated and click back button or close the website, and when most of the visitors do the same for that website, ultimately the bounce rate of that website increases and lower the rankings in the search engine because Google also doesn’t want to rank that website in their search results which are not appropriate for a user.
A website is said to have good page speed if the pages of that website open under 3 seconds.
How to improve my website loading speed?
There are several ways by which you can easily improve your site page speed. Some of them you can follow are
- Always try to choose a good web hosting provider which can give you a good uptime and good page loading speed at peak traffic hours.
- Always choose a fast loading lightweight/ solid framework WordPress theme
- Install a good WordPress caching plugin like WP Rocket, or WP Super Cache, etc.
- Optimize images for speed: Try to keep your images under 100 kb. If your image is more than 100 kb, compress your image like you can use tinypng.com, etc. This will enhance the loading speed of your image. PNG and JPEG files are preferred image formats for Google.
- Optimize your homepage for better page loading speed in several ways like you can use excerpts instead of full-page content, splitting comments into different pages means you can make it to show only 10 comments in one page instead of 500 comments in a single page, similarly you can reduce the number of posts in a single page, remove unnecessary plugins and widgets,
- Use CDN (Content Delivery Network).
And much more you can do to improve your site page loading speed.
If you are already a blogger, you might have heard of “Content is King“. This is true in the case of search engines because publishing a unique lengthy content is supposed to have a better SEO strategy. Google prefers to rank those articles which aren’t duplicate but original and unique.
Duplicate content is considered a spam content that has no value and which will never rank higher in the search engines. Always try to focus on delivering high-quality and unique content for better SEO results.
Apart from this, you need to focus on:
- The first paragraph of your article is to be written in a way that you introduce your article, it should clearly explain what your post is about and on what topic you are going to write in your article and how can you solve user’s queries and intent. In the first paragraph, it is recommended that you include your focus keyword in the first sentence so that the crawlers can figure out what your post is about.
- Headings are also crucial elements for improving SEO of content structure. H1 Heading is the main title of your blog post. H2 Headings are the sub-headings for H1 and H3 headings are sub-headings for H2. It is recommended to add focus keyword (if it sounds natural) in H1, H2, and H3 headings for better SEO results and it breaks the content which makes it attractive and increases the readability since a reader can easily go through your content headings and they can decide if that article is helpful in answering all his queries or not.
Now let’s understand what is Off-Page SEO so that we can differentiate between On-Page SEO and Off-Page SEO.
What is Off-Page SEO?
While On-Page SEO is performed within your website, Off-Page SEO is the combination of all the activities performed off your website that increases your website domain authority and improves your organic search rankings.
While you don’t have direct control over your Off-Page SEO, but your On-Page SEO also affects your Off-Page SEO in a way that if you have published a high-quality unique content, more and more high domain authority website owners would like to provide you with high-quality backlinks which ultimately improves your Off-Page SEO.
Another fact if you have published high-quality unique content then your readers would love to socially share your content with other users which creates your brand awareness hence improves your Off-Page SEO.
Off-Page SEO Ranking Factors
The backlink is the most important strategy to improve your Off-Page SEO but its not so easy as it looks.
Backlink happens when other website links back to your website. This drives more organic traffic to your website, which helps in ranking your website in the search engines.
Some new bloggers focus on the number of backlinks and they make a big mistake of buying a number of spammy backlinks from some website which degrades the domain authority of their website. The fact is according to SEO experts, the quality of backlinks is more important than the number of backlinks.
A high-quality backlink is worth more than 100s of low-quality backlinks. A high-quality backlink from the authoritative website can boost the search rankings of your website because Google thinks if your website is getting high-quality backlinks, it means your website is valuable enough to be linked and trusts your site, hence enhances your site rankings.
There are several ways by which you can increase backlinks on your website. These are:
1. Guest Post
Guest Post is important for building community, branding, enhancing the reach, and good exposure. If you are writing guest posts or allowing other bloggers to do guest blogging in your blog, in both cases, it is beneficial for you.
If you are guest posting for some high authority website and they provide you backlink for your website, you can earn high-quality inbound links, increase organic traffic to your blog, and enhance your website’s domain authority.
In another case, if some other website owner guest post for your blog, it enhances the credibility of your blog because readers like to read different articles from different authors, also it increases the authority to your website.
The only thing you must keep in mind you must offer only those for backlink which are relevant to your niche. If your blog is for cooking utensils and some motorcycle website is providing a backlink to your website, it will not work even if it is from a high authoritative website.
2. Creating a high-quality unique content
By creating high-quality unique and valuable content so that other site owners want to link with you. If they don’t do it by themselves, you can ask them by showcasing your worthy content that your content is relevant, well-written, and they will link back to you. But it’s not so easy.
3. Email outreach to influencers
You can also send email to outreach influencers in your industry to link back to you. They will be ready to do it if they find some value in your website, your content relevancy and if they are also benefitted by linking to you, or we can say, providing a backlink to your website.
Brand Mentions and Implied Link
Brand Mentions happens when someone mentions your brand in their article. Brand mentions can improve SEO if they are large in number. The more brand mentions you have means there is a lot of sites who tasks well about your brand, your products, or services.
This will create a positive impact on your business and so your SEO ranking.
What is an implied link?
An implied link is nothing but a “linkless mention of the brand”. It means that it is the same as a brand mention where someone else mentions your brand name in their published article, but there is no link for your website through which the reader clicks and visits your website and so it is called “linkless mention of a brand” or an “implied link”
How Brand mentions and implied links affect SEO positively?
It has no direct impact on SEO that if someone mentions your brand name and your authority increased. It is not like that.
Brand mentions and implied links give positive signals to Google about your brand authority and Google registers those citations and this is how Google measures the “brand authority“.
A lot of brand mentions can improve your brand awareness which increases organic traffic to your website and hence, indirectly enhances your search rankings.
Not only the number of brand mentions matter but what sites are mentioning your brand matters means those sites are good authoritative sites or not, it matters.
Nowadays, some bloggers are putting effort into converting brand mentions into backlinks, which is possible but there are several procedures you should follow to do it in the right way. If you can do it correctly, it will be more beneficial for your website.
As per Google, social sharing has no direct relationship with SEO.
But, indirectly, yes, social shares matter for boosting your rankings in the search results.
How social media shares can boost your SEO rankings?
If there are many people share your content on social media platforms like Facebook, Twitter, Instagram, and LinkedIn, then there might be most of them would like to link your content and huge traffic is drawn to your website, which plays a very important role in boosting search rankings.
The more the shares in the social media, the more visibility your content gets. In addition to this, your website earns higher domain authority and brand recognition.
Creating a good quality, unique and rare content, which is not available in many numbers, could be the major driving factor in boosting your website search rankings.
There are major ways by which you can increase your social shares and get the SEO benefit, these are:
- Keep updating your social media profiles and optimize for operating business from social media.
- Keep posting new updates on social media for more engagement with your visitors.
- Optimize how can you increase more and more shares for your posts for new visitors on your website like you can use social media buttons, call to action, optimize images, optimize your website content, etc.
- You can use proper hashtags relevant to your content.
- Stay active on social media, be responsive to queries and comments of your visitors and ask them how can you improve your platform and if they find anything that needs to be added, or updated.
Social media is not a make and forget strategy. The more engagement you get with visitors, the more traffic you draw to your website, the more backlinks you get, the more is your domain authority, hence strengthening your Off-Page SEO.
Final Thoughts on On-Page SEO and Off-Page SEO
On-Page SEO is the optimization techniques you use within your website to facilitate rankings on SERP and Off-Page SEO is out of your direct control, these are techniques you use outside your website to gain domain authority, brand recognition.
Off-Page SEO is based on what your visitors think about your website and how google bots analyze your website.
For example, think of a setting up a business, or a shop, here On-Page SEO is placing of every item in place, good display of items, including necessary items which you can market easily, and visitors would love to buy something from your shop and Off-Page SEO is what your customers think about your business and how other businessmen rank you in your marketing strategies, branding, etc., what everyone thinks about you.
Similarly, On-Page SEO and Off-Page SEO go hand-in-hand. With Off-Page, On-page alone can’t help you to rank on SERP and vice versa.
You have to focus on both if you want to rank higher on search results, earn domain authority, brand recognition gain traffic, and monetize your traffic.
On-Page SEO is under your control so you can learn and do On-Page SEO easily and faster but Off-Page SEO is still a challenge even for pro-bloggers because it is not on their direct control. That’s why some of their highly optimized On-Page SEO blogs can’t help them for faster results in gaining domain authority, brand recognition, social shares, and their website visibility takes months and sometimes a year, or even more depending upon their strategy.
For any queries on On-Page SEO and Off-Page SEO, you can leave your comments and I would love to answer you all.
Hi, I’m Rashpreet Singh Bagga, Founder of Online Rupaya. I’m a passionate blogger and an aspiring YouTuber. This blog will help you in earning your first dollar online providing useful information regarding blogging, and SEO.